Being a part of any Community, it is essentital to participate in the annual and semi-annual events that the residents celebrate. It is important, therefore, for any business to give support and provide “volunteers” to these efforts. This is especially important for a Health Care Facility as the Health of the members of the Community is such a crucial area of concern and interest to all its members!
Firstly, make sure you are an active member of your community by attending community gatherings, attending fundraisers, and participating in community events. This allows you to familiarize yourself with your potential clients, informally and outside the confines of your Clinic, which will enable you to build a relationship of trust and mutual respect as the client knows that you are a person who lives a life much like their own, aside from your job as a medical professional.
Secondly, remember to make an effort to invest in your Community by holding events that attract locals and make these events annual so that people look forward to them every year. These events could include all-encompassing community activities that resolve around promoting the safe keeping of your own health and wellbeing.
Learn more Clinic Events and Marketing Strategies in my Physicians Cookbook.