Health fairs are a great way to attract potential patients and generate interest in your services. These fairs are often sponsored by local hospitals and hotels and attract new patients for any medical professional running a health care facility. The purpose is to encourage medical professionals within the community to socialize amongst each other and familiarize themselves with their community.
One of the great values of these events is that your customers and other health care professionals get to know you personally and this helps to develop rapport and trust. This helps to break down some of the main reasons why people are hesitant to go to a new provider, because they’re not familiar with them and they have fear in trying something new.
Moreover, I have suggested 5 key points in order to make your event successful and establish friendly ties not only just with patients but also with other Health Professionals and businesses.
Learn more about health fairs and other promotional campaigns management in my Physicians Cookbook.